Iain Herd Director of Product Marketing, Soldo
Previously
Head of Fintech, ThreeMicrosoft, Global Product Marketing Director, Skype
Company
Soldo was launched in 2015 with a vision of creating a payment transaction product that provided businesses process optimisation, linking business legacy IT systems at one end and card payments at the other. Soldo allows companies to control the flow of money by integrating their platform into the organisation across employees and departments. This enables allocation of spending budgets and the imposing rules on how funds can be spent, whilst processing payments in real time. They have had success across UK and Europe.
Search Background
Soldo had closed a Series B funding round led by Battery Ventures and Dawn Capital. Following on from a previous successful placement by Erevena Search of a CFO, Soldo approached Erevena Growth to identify a Product Marketing leader to work within the product team, led by Carlo (CEO). The role was to be focused on synthesizing user insights into product opportunities in the hands of users in such a way as to make them successful, working also closely with Mariano (President). This included defining market opportunity, understanding and analysing customer feedback, owning product positioning and product messaging as well as ensuring an overall go-to-market strategy for their products.
Requirements
The successful candidate needed to be an experienced product marketing leader in a high growth technology driven company that had built and deployed successful strategies with a track record working closely with sales, marketing and product teams. The ideal candidate will have taken on large and complex cross functional projects and will be obsessively data driven; providing key insights to plans and decisions.
Result
Erevena identified and introduced Iain Herd to Soldo. He had spent the previous 2.5 years at Three UK, where he was tasked with building an Open Banking financial services business and mobile consumer app. He has a heavy background across Payments and Telco, having been a Product Marketing Director for Skype with a focus on emerging markets and growth products and previously Paypal where he led Product Marketing across EMEA.
Alexandra Oakley
Chief People Officer
Erevena Growth helped us to solve a key hire that has been instrumental as we continue to scale Soldo across Europe. We’re delighted with the result and enjoyed working with Sachin and the team. They gave great advice and guided us through what could have been a long and difficult process. We wouldn’t hesitate to work with them again.
