Dean Lindsay Customer Marketing Lead, Soldo

Company

Soldo was launched in 2015 with a vision of creating a payment transaction product that provided businesses process optimisation, linking business legacy IT systems at one end and card payments at the other. Soldo allows companies to control the flow of money by integrating their platform into the organisation across employees and departments. This enables allocation of spending budgets and the imposing rules on how funds can be spent, whilst processing payments in real time. They have had success across the UK and Europe.

Search Background

Soldo had closed a $180m Series C funding round included Temasek, Battery Ventures, Dawn, Advent International and Citi Ventures among others. Following on from previous successful placements by Erevena of a CFO, a VP Growth, and a Head of Product Marketing, Soldo elected to continue the partnership to identify a Customer Marketing leader.

This first-in-function role was to be focused on targeting and ensuring maximum revenue extraction out of decision makers and buyers within existing medium and large customers by bridging marketing and customer success.

Requirements

The ideal candidate needed to be an experienced B2B customer marketing leader in a high-growth, technology-driven business. They would have a range of experience working with customer success and account management teams and considerable success in the upselling and cross-selling of products and reduction of customer churn.

Result

Erevena identified and introduced Dean Lindsay to Soldo. Dean joined from checkout.com, where he lead all customer advocacy activities, working with global marketing and commercial teams to drive campaigns through various customer marketing activities.

Prior, he was at 8×8, where he created the plan and strategy of the UK customer marketing, owning the customer onboarding process and improving the overall customer experience.