trbo is an onsite Personalization, optimization and testing Platform. Founded in 2013 in Germany, trbo is a leading technology provider for dynamic onsite personalization, optimization and testing. With trbo’s AI-based platform, website content and offers can be designed individually and inspiringly – in real time, tailored to the needs of customers in their customer journey. A self-learning algorithm analyses user behaviour based on over 50 visitor characteristics. This data then allows the targeted delivery of a wide variety of content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors.
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