Previously

CSO, CHILI publish
Growth Advisor, Productsup GmbH
CRO, Productsup GmbH
VP Sales, Rakuten Marketing EU

Company

Founded in 2020 by Dr Christian Scheier, Dr Dirk Held and Peter Krause, aimpower is a startup that develops an AI-based marketing automation platform that generates insights, optimises communications, and predicts in-market success. Through ‘brainsuite’, their AI powered SaaS platform, advertisers can optimise their marketing campaigns automatically, quickly, and cost-effectively. brainsuite is one of the leading tools for AI-based prediction of marketing effectiveness worldwide and is already being used in 35+ countries.

Search Background

In March 2023, aimpower secured their €6.5m Late Seed investment from Nordwind Growth, with the intention to expand their technology and market leadership in brand management, creative effectiveness, and performance analytics. Following the investment, aimpower sought experienced sales leadership to help drive their next stage of growth and felt that the time was right to hire a world class CSO to partner with the executive team on the next phase of the journey.

Requirements

It was imperative the successful candidate had a successful track record leading other category leading SaaS businesses through a similar revenue growth journey. It was essential the candidate was a modern, data-driven, analytical sales leader with top tier sales execution, rigour and discipline. The successful candidate needed to have experience within the AdTech/MarTech domain and be culturally aligned with aimpower: collaborative, ambitious and high energy.

 

Result

Erevena executed an extensive pan-European search, culminating in securing Markus Rottmaier. A seasoned CSO with over 15 years’ experience working within high growth SaaS startups, predominantly within the MarTech sector. Markus was a great fit for the business and brought stellar experience of building “best in class” global sales functions at both Productsup and CHILI publish. Erevena executed an extensive pan-European search, culminating in securing Markus Rottmaier. A seasoned CSO with over 15 years’ experience working within high growth SaaS startups, predominantly within the MarTech sector. Markus was a great fit for the business and brought stellar experience of building “best in class” global sales functions at both Productsup and CHILI publish.

 

Peter Krause

CEO & Co-Founder

It was a smooth & successful collaboration with Erevena. The team were a pleasure to work with, they were agile in their approach while being supportive and reassuring throughout the process. We quickly established a high level of trust and appreciated their guidance which led to a result we are incredibly happy with.

Our expert

James Rawcliffe, Partner

Specialisms: Board, CEO, CRO, B2B SaaS

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