Regional Vice President, Major Commercial Sales, MEA, DocuSign
Regional Vice President, Major Commercial Sales, EMEA South, DocuSign
Director, Major Commercial Sales EMEA, DocuSign


Front is a leading communication software company for building strong customer relationships on digital channels including Shopify, Dropbox, Lyft  and Mailchimp. Founded in 2013 and headquartered in San Francisco, Front has over 400 people spread across the globe. Raising a further $65m in June 2022, Front becomes one of only 10 SaaS unicorns founded and led by female leaders. Valued at $1.7bn they are backed by Sequoia Capital, Salesforce Ventures, and Battery Ventures and other high profile individuals in the B2B software world.

Search Background

A founder-run business with strong European heritage, which has enjoyed multiple years of hyper growth in North America, the business was looking to replicate this success in the EMEA region. Hence the desire to bring in a phenomenal Head of EMEA to lead the growth of the team and the region more broadly.


Our stakeholder Aaron Naldoza was looking for a proven commercial leader who had extensive experience of building and scaling teams throughout Europe. They would ideally have experience working with both US and European led businesses in both large and scale up environments. Crucially, they would have to have a strong track record in both high volume SaaS sales as well as big ticket enterprise deals.


Richard Conway joined Front as Head of EMEA Sales in October 2022. Richard was instrumental in scaling DocuSign across EMEA in some of their most difficult and emerging markets over the last 3 years. A notorious high performer, Richard has a reputation for building the strongest teams and attracting top talent into his parts of the business. Aside from having founded and sold his own businesses, worked across multiple sectors, and having a stellar SaaS sales track record Richard was also a brilliant cultural fit for the business aligning with their values of transparency and collaboration.

Aaron Naldoza

VP Global Sales

Erevena was instrumental in front finding the right person for our Head of EMEA Sales role. With their guidance, we could build out our ideal candidate profile for the role, understand the Dublin labour market, and target specific profiles, companies and backgrounds that we believed fit our role.

Their extensive network and local market knowledge allowed us to build out a list of candidates we felt were the best fit for our role. After a few meetings, the Erevena team understood what we wanted from an experience and culture fit. And most importantly, they delivered an excellent candidate slate that resulted in us hiring someone we are very bullish on. I would instantly work with Erevena on a search if given a chance.

Our experts

Joe Abbott, Partner

Specialisms: CRO, COO, VP EMEA

James Rawcliffe, Partner

Specialisms: Board, CEO, CRO, B2B SaaS

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