Launched in 2012, and led by Founder & CEO, George Friedman, Qapital is a new kind of banking experience that empowers people to maximize their happiness by saving, spending, and investing with their goals in mind. By blending behavioural psychology with technology, Qapital provides people with the tools they need to make managing money easy and fun. The Qapital app is designed to help users better understand their saving, spending, and investing habits by highlighting the tradeoffs made when managing money. It allows users to save for their real-life goals with customizable, automated deposits that are linked to their everyday actions.
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