Executive Member, Pavilion
Senior Vice President Global Sales, SEDNA
Vice President Global Sales, SEDNA


Ben is the all-in-one platform for any company to personalise benefits and reward. Their secret? Marrying a modern software (SaaS) platform with per-employee Mastercards and financial infrastructure. That’s how Ben instantly adds employee choice to existing benefits, unlocks access to hundreds of additional options through Ben Card, all while saving customers time and money.The way companies reward their people today is broken – it’s a rigid, one-size-fits-all approach that hasn’t evolved to meet the demands of the modern workforce.

How we work is changing, but compensation – salary, bonus, equity, benefits – has been stuck in the same place for decades. Ben is changing that, starting with employee benefits.

Their mission is to make benefits and pay work for everyone, everywhere.

Search Background

Ben raised a $16m Series A, led by Atomico Ventures in August 2023. This investment would allow Ben to ‘move even faster in making benefits work for everyone, everywhere’. The Founders identified a need to hire a highly skilled and experienced VP Sales to join the team. This strategic hire was crucial for the company’s growth and success in a competitive market. As a rapidly growing startup, Ben recognized the need for a VP Sales to drive repeatability and scale revenue, expand the customer base, and establish strategic partnerships. The VP Sales would play a pivotal role in developing and executing sales strategies, managing the sales team, and cultivating relationships with key stakeholders.


Ben required a modern, data-driven VP Sales with experience building out a high-performing sales org in one of the top B2B SaaS vendors. They would need to be familiar with the fast-paced, VC-backed startup environment and able to wear a few hats—from sales operations, hands on selling, recruitment, and sales strategy.  The VP Sales would be a talented coach with a passion for nurturing and developing their team. They would thrive giving and receiving feedback and be ready to join Ben on a journey of self-development, company success, and personal success.


Jim Preston is an experienced sales leader, who has led successful growth journeys from single digit to double digit millions in tier 1 venture backed environments. Most recently as the VP Sales at SEDNA (Insight, Stride), and previously with Showpad (Dawn, Insight) where he was responsible for Sales and GTM in EMEA. Jim now has the best job in the world and is now leveraging all his experience as a pivotal part of a mission-led startup with huge ambitions to make benefits better and more beautiful than before.

David Duckworth

Co-Founder & COO

We are grateful to Erevena for their outstanding work in securing Jim Preston as our VP Sales. Ben, Marnie and George demonstrated a deep understanding of our business and culture and were meticulous in covering the market across Europe and the US. We would not hesitate to work with them again in the future.

Our experts

Ben Davies, Partner

Specialisms: B2B GTM Leadership

George Drakesmith, Principal

Specialisms: Sales, Marketing, Customer Success

Marnie Norton, Senior Associate

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