Product Director, Strava,
VP Product, Craftsy


Cleo was launched in 2016 with a vision of helping the next generation to improve their financial health. Already she’s helped 3M people improve their relationship with money through simplicity and a sense of humour. Cleo provides personal insights into your spending, while suggesting personalised financial products that increase your ability to save.. They have both a free and subscription product, with users spread across the UK and the US.

Search Background

Cleo had closed a Series B funding round led by EQT Ventures and needed to hire a VP Product to work closely with Barney (CEO and Founder) on the product strategy and lead an excellent product team including Product Managers and Designers. The deliverables for this person included designing an AI product so intelligent, so engaging that the relationship you have is unlike anything that has come before.


The successful candidate needed to be an experienced product leader in a direct-to-consumer company that had built a successful community and subscription product, ideally internationally with a focus on Europe and the US. Cleo is a mobile business and therefore the right product leader should have had ownership of successful consumer apps. The ideal candidate will have contributed significantly to overall company strategy and led high quality product teams. There was also a high degree of focus on the overall design and UX of products.


Erevena identified and introduced Lia Siebert to Cleo. She had spent the previous 2.5 years leading product for Strava where she managed a product team of six PMs across multiple locations and worked closely on the overall product strategy. She was responsible for Growth, Metro, Training & Analysis, Geo & Routes, Business and Trust & Safety. She also had experience of opening a new office for Strava in Denver which grew to a headcount of 45.

Barney Hussey-Yeo

Co-Founder and CEO

Erevena helped us to solve a critical hire that is going to be instrumental in scaling Cleo globally. We’re delighted with the result and loved the experience of working with Jonnie and the team. They gave great advice and guided us through what could have been a long and difficult process. We wouldn’t hesitate to work with Erevena again.

Our experts

Jonathan Bryant, Partner

Specialisms: Product, Engineering, General Management

Hugo Darby, Principal

Specialisms: Consumer & Digital, Finance, Technology, General Management, EMEA & East Coast

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