CRO, MotorK,
VP Sales & Sales Operations, Criteo


MindBody software successfully streamlines all aspects of business management for thousands of health and wellness businesses across six continents, allowing business owners to spend more time doing what they love. The result is software aimed at both the business and consumer which has a positive impact on the health and wellness of the world.

Search Background

When Erevena started working with MindBody they were NASDAQ listed, but in December 2018 the business was taken private by Vista Private Equity which had the potential to derail the search. However, Vista still saw the need to hire a new leader for the EMEA business to work alongside the CRO, Mark Baker and Founder-CEO Rick Stollmeyer.


The successful candidate for the VP and MD EMEA role needed the experience to drive exponential growth across the European business.


Phil Coxon, a globally recognised business leader with broad P&L operating experience, was successfully placed in the role. He has over 20 years experience in both corporates and start-ups, working across the US, APAC and Europe. Phil joined from MotorK where, as CRO, he lead all global SaaS revenue related strategies across the MotorK group, achieving high double-digit annual revenue growth. Prior to this Phil spent seven years at Criteo where he played an integral part in structuring and scaling the business through to IPO during a period where revenue grew from $50m to $2.3B.

Our expert

Grant Hayward, Partner

Specialisms: Product, B2B SaaS, Bottom Up SaaS, FinTech

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