Previously

Chief Revenue Officer, Smartly.io
Chief Operations Officer, Teemo

Company

Frontify is a market-leading B2B SaaS company that empowers companies including Lufthansa, KIA, Vodafone, Maersk, Dyson, and Allianz to manage and develop their brands effectively.

Established in 2013 and headquartered in St Gallen, Switzerland, Frontify’s 230+  team works across the company’s Swiss and New York bases to serve customers around the world.

Frontify has raised $80m+ in funding from investors such as Revaia, EQT Ventures and Blossom Capital.

Search Background

Still a Founder-run business with strong European heritage, Frontify had enjoyed several years of high-double and triple-digit ARR growth. The existing SLT had built a strong team of 200+ and the company was already boasting an impressive roster of clients. However, with a huge (and largely untapped) opportunity ahead of them in North America and an already sizable revenue team that was getting larger by the day, the need for an experience Chief Revenue Officer was becoming very apparent.

Requirements

Frontify required an experienced, commercial leader who could take ownership for the sales, marketing and customer success functions globally. They would have a strong track-record in (and have hiring network across) EMEA and the USA, would have operational experience at Frontify’s stage of maturity and beyond and ideally understand the broader martech SaaS landscape.

Result

Tim Frankcom joined Frontify as Chief Revenue Officer in July 2021. Tim was employee #100 at Criteo and spent nearly 7 years building their mid-market business from 0-500+ staff from zero to several hundred million dollars in gross revenues across EMEA, USA and APAC. More recently, he was CRO at Smartly.io, a Helsinki based social media advertising company.

Adrien Fernandez

COO

It was a great experience working with Joe and the team at Erevena on this search. We got to a brilliant result in finding Tim, but also really appreciated the approach throughout the process. They became trusted advisors to us and took the time to really understand what we needed, as well as to advise us on a range of topics along the way (compensation benchmarking, market norms for CRO candidates, etc). They operated with a very empathetic, transparent style which was a great fit for our business and culture. We look forward to working together again in the future!

Our expert

Joe Abbott, Partner

Specialisms: CRO, COO, VP EMEA

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