CTO, Ordre,
Technical Director, Notonthehighstreet

Company is a London-headquartered global luxury fashion retailer, showcasing the work of over 400 brands, including Alexander McQueen, Stella McCartney and Gucci. They began as a bricks-and-mortar retailer, but their online business quickly overtook store revenues and the potential of this attracted investment from Apax Partners to assist their continued rapid growth to a target of £1bn ARR.

Search Background

As one of the UK’s success stories in luxury retail, moving from physical outlets to mostly digital, wanted to accelerate their transformation, capitalizing on the renewed investment from Apax. They needed to scale engineering and re-platform away from legacy technology in order to continue to double revenues year on year. This required a strengthening of technical leadership.


As a company in a transformative state, required a technology leader who understood the nuances of reducing technical debt, modernizing engineering methodologies and scaling teams. It was imperative to find somebody who could gel with the executive team and ideally have a solid tacit understanding of eCommerce market dynamics.


Erevena conducted a search for engineering leaders within retail and e-commerce environments which had undergone a significant transformation, securing Dan Knight who had driven transformations in legacy technology environments as well as bringing experience within a fashion start-up at Ordre. He was hired as VP of Engineering and quickly promoted to CTO.

Heidi Coppin


Working the team at Erevena was refreshing.  Not only do they have a deep understanding of the tech market, they worked in partnership with us to understand our needs and delivered against this, managing our expectations brilliantly along the way.  I look forward to working with them again.

Our expert

Sam Wilkins, Partner

Specialisms: Engineering leadership in all technology driven domains, Product leadership for SaaS and FinTech

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