PreviouslyMarketing and Digital Director, PONANT
Marketing Manager – Europe, McLaren Automotive Ltd
Marketing Manager, Cie du Ponant Yacht Cruises / CMA CGM
Le Collectionist was founded in 2013 by Max Aniort, Eliot Cohen-Skalli and OIivier Cahane, who identified an opportunity to disrupt the luxury home rental experience while on a trip to Barcelona.
Today, Le Collectionist is the leading European marketplace for luxury hospitality with over 1,800 luxury private properties. The brand’s platform has a highly curated selection of holiday rentals in the most sought-after destinations; offering a fully customized experience ranging from finding the ideal destination and property to: concierge services, drivers, chefs, boat trips, babysitters, massage therapists, cocktail classes, grocery deliveries and more.
The company has seen huge growth with an estimated GBV (‘Gross Booking Value’) of +€100m for 2022 and projected to keep scaling to reach over €500m GBV by 2026.
In November 2022, Le Collectionist received €60m in their Series C from Highland Europe and having previously had funding from Artemis/Red River West and Partech.
Le Collectionist sought a strong CMO to join the C-suite, work alongside the CEO and founder Max Aniort, as they were looking to scale internationally and strengthen their digital positioning. The CMO is responsible for the marketing roadmap, team, and strategy. As a C-suite executive, the CMO needed to be an individual capable of strong contribution to C-level discussions and able to take on CEO responsibilities should the need arise.
The CMO was expected to be based out of Paris or Marseille, be a fluent French and English speaker and be a clear performance and branding executive. The candidate was required to scale the existing team of 15 and have previously carried out a similar team scaling exercise. For this role it is necessary to have a clear understanding of the luxury clientele and digital ecommerce, making a background in premium D2C, online, and consumer platforms a priority.
Erevena identified and introduced Agnes Mossina who has 20+ years of marketing experience from Ponant (premium travel and accommodation), McLaren, Renault, and Orange. She has strong leadership abilities and has led teams of 45+ internationally while also having scaled Ponant successfully. She is an experienced C-suite member and her open and positive attitude proved to be an ideal fit for Le Collectionist. Agnes is based out of Marseille and will be running the full marketing operations and scaling the team in Marseille and Paris primarily.
I chose Erevena as they came highly recommended several times from fellow entrepreneurs. I really appreciated the quality of the profiles that were shared with us, coming from international backgrounds with a very strong expertise in our industry. Another strong positive from the Erevena team has been the follow up and recruitment process that was super-smooth and flawless. Thanks to the team for the great addition to our executive committee. We’re looking forward to working with Erevena again!