Toni Hohlbein: Chief Revenue and Operations Officer, Omnidocs

Previously

CEO & Co-Founder, Growblocks
Chief Revenue Officer, Planday
Chief Revenue Officer, Falcon.io

Company

Omnidocs is a global software provider within document automation and productivity. Backed by Main Capital Partners since 2024, the company is executing a focused buy-and-build strategy to build a leading international platform within document automation. Today, Omnidocs serves more than 2,200 customers across the private and public sectors through a highly recurring business model. Having consistently operated profitably, the company is focused on accelerating growth while maintaining strong operational discipline and profitability.

Background

Erevena engaged with Omnidocs to support two critical executive hires: a Chief Commercial Officer and a Chief Operating Officer. As the company accelerated its buy-and-build strategy under Main Capital Partners, following multiple acquisitions and international expansion, Omnidocs required experienced leadership to professionalise the commercial organisation, integrate acquired businesses, and further strengthen the operational platform supporting international growth and long-term value creation.

Requirements

Omnidocs was seeking someone with proven experience scaling an investor-backed Software business through periods of rapid growth and post-merger integration. Given Omnidocs’ growth ambitions, the successful candidate needed to align commercial and operational execution across a growing international organisation with a multi-product offering, while integrating acquisitions, scaling processes, and driving profitable growth.

Result

Erevena introduced Toni Hohlbein to Omnidocs. Rather than hiring separate CCO and COO profiles, Toni’s unique combination of commercial, operational and strategic leadership enabled him to cover both mandates in one executive role. His experience scaling international Software organisations, driving operational excellence, and building high-performing go-to-market functions made him an exceptional fit to support Omnidocs’ phase of organic and inorganic growth under Main Capital Partners.

“
Recruiting exceptional commercial leadership is difficult. Finding someone who combines strategic clarity, operational discipline, and the ability to scale people and performance across markets is rare. Erevena delivered exactly that. In the recruitment of our new CROO, Toni Hohlbein, they understood our business fast, challenged our assumptions when needed, and ran a precise, compressed process with zero noise. No time wasted, no compromise on fit, just sharp execution and strong judgment throughout. Toni is already proving to be an outstanding addition to our leadership team, and Erevena played a decisive role in making that happen. If you are hiring for critical leadership roles and want substance over presentation, I can strongly recommend working with Katrine, Jonas, and Jonas.

Jeppe Schytte Hansen
CEO & Co-Founder

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