Chief Marketing Officer, Segolene Finet

Previously

CMO, Talentsoft
Co-founder & CMO, mamaNANA
Director HCM Product Strategy EMEA, Oracle

Company

Malt connects businesses with freelancers, finding the perfect match for every project. They help both parties manage their administrative, legal, and payment processes in a safe and secure way. Founded by Vincent Huguet (CEO) and Hugo Lassiège (CTO) in 2013, Malt has gained the trust of more than 200,000 freelancers and 90,000 clients to date (85% of the CAC 40 in France), thus becoming the leading marketplace for digital talents. Malt has raised a total of $32M with Kerala Ventures, IDinvest, Serena and ISAI. Recognised as one of the best startups to work at by LinkedIn, the company currently has 200 Malters sharing the same values of care, ambition, joy and autonomy. Malt’s offices are based in Paris, Lyon, Madrid, Munich and Berlin.

Search Background

Malt was looking for a seasoned Marketing leader to act as a strategic partner for the leadership team and impact the entire business, whilst also functionally structuring and scaling a young Marketing organisation. They were looking for an Entrepreneurially minded CMO who had experience of the journey from early stage through scale up, while bringing a strong B2B pedigree to drive a targeted account-based marketing strategy and growth across the Enterprise segment.

Requirements

It was agreed that we needed a tried and tested leader who had a structured “best practice” approach for leading the Marketing organisation while also being hands-on and resilient to the pace of a scale up. The ideal candidate would have a prior track record on an executive leadership team and would come with the strategic mindset to impact positive change across the broader organisation. The candidate needed to have a broad functional expertise, with a deep understanding of a modern Enterprise marketing approach and how to define and drive strong Product Marketing and Account Based Marketing initiatives.

Result

After an extensive global search, engaging with candidates nationally and Francophone executives abroad, we placed Segolene Finet into the role. She brings a blended background in start-ups, scaleups and large enterprises, along with a 7 years’ tenure as a Founder of her own venture. She has been in senior leadership positions in the Enterprise software space for 20+ years of her career, working with PeopleSoft/Oracle in France and Internationally, joining TalentSoft in 2013 and scaling the business through four rounds of funding from a pre-series A position. Segolene’s skillset and experience is entirely unique across the French and Francophone world and we believe a phenomenal fit for the Malt leadership team and the business challenges facing them.

Alexandre Fretti

Managing Director

Erevena totally understood our requirements for an entrepreneurially minded CMO with experience of the journey from early stage through scale up, alongside a strong track record on an executive leadership team. It was an extensive search, engaging with candidates nationally and executives abroad and we were impressed with the network that the Erevena team had. We’re delighted with the outcome – Segolene’s skillset and her experience is entirely unique across the European world and we believe a phenomenal fit for the Malt leadership team and the business challenges we face. I would have no hesitation in recommending Lilian and the entire Erevena team!

Our expert

Lilian Poilpot, Partner

Specialisms: CEO succession planning, GTM, Tech & Product across Europe & MEA

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