Social Standards is creating the next generation of market research tools to discover and deliver actionable business insights with complete & authentic analysis of social data. By taking a market vertical approach and integrating sales data through the Nielsen Connected Partner Program, Social Standards is quickly becoming the most trusted consumer voice measurement and marketing insights leader in industries such as Beverage Alcohol, Beauty, Personal Care, Food & Beverage, Quick Serve Restaurants, and more.
Founded in 2015 by veterans from Dolby and Gracenote, Social Standards has raised funding from TPG Affinity, DN Capital, the Band of Angels, Keiretsu Capital, and has a strategic investment from their pioneer customer, e.l.f. Cosmetics. Social Standards is headquartered in Oakland, California.