Senior Manager, EMEA Sales Operations and Deal Desk, Box
Manager, EMEA Sales Operations and Deal Desk, Box
Deal Desk & Sales Operations Analyst, Box


Figma is a cloud-based design and collaboration tool that enables teams to create, share, and iterate on digital designs in real-time. Its intuitive interface and powerful features have made it a popular choice for product designers, UX/UI designers, and graphic designers. The company’s focus on collaboration and ease of use has made it a popular choice for design teams worldwide. Figma’s customers range from startups to large enterprises and include companies such as Microsoft, Uber, and Dropbox. The company has raised over $300m in VC funding from the likes of Greylock, Andreessen Horowitz and Sequoia. In September 2022, Adobe announced it had entered into a definitive merger agreement to acquire Figma for approximately $20 billion in cash and stock.

Search Background

As Figma continued to scale across EMEA, it was essential that the company had a strong and efficient sales operations team to support its growth in the region. The Sales Operations Director EMEA would play a key role in optimizing Figma’s sales processes and infrastructure, enabling the sales team to operate more effectively and efficiently. The Sales Operations Director EMEA needed to be able support Figma’s growing EMEA sales organisation. The successful candidate would be tasked with developing and implementing sales strategies, managing sales data and analytics, and ensuring that Figma’s sales team had the tools and resources they needed to succeed. The hire of a Sales Operations Director EMEA was to help Figma to streamline its sales operations, drive growth, and achieve its business objectives.


Figma needed a Sales Operations Director EMEA with a proven track record of success in sales operations roles at fast-growing SaaS companies. There was a requirement that this individual has had experience managing agile teams and driving growth. Other key requirements for the role included a deep understanding of sales data and analytics, expertise in CRM and sales automation tools, and the ability to develop and implement effective sales strategies. The Sales Operations Director EMEA need to be a skilled communicator, with the ability to build strong relationships with both internal stakeholders and customers. Additionally, the candidate needed a strong business acumen, a passion for driving growth and an ability to achieve business objectives. Overall, the Sales Operations Director EMEA at Figma needed to be a strategic thinker and a collaborative leader with a proven ability to optimize and implement sales operations processes.


Erevena identified Mihaela Biden as a great fit for the Sales Operations Director EMEA role at Figma. Mihaela brought vast experience in sales operations and strategy roles at tech companies such as Box and Oracle. Her expertise in driving growth and optimizing sales processes through data analysis and technology made her a valuable addition to Figma’s team. With her strategic thinking and collaborative leadership, Mihaela is well-positioned to help Figma continue to expand its offerings and customer base while achieving its business objectives.

John Connolly

Talent Director EMEA & JAPAC

We were delighted to partner with Erevena to hire Siobhan O’Reilly and Mihaela Biden into our EMEA business. Ben, George and Marnie’s dedication to understanding our needs and finding candidates that align perfectly with our company culture has enabled us to hire two outstanding leaders. I would not hesitate to work with them again in the future.

Our experts

Ben Davies, Partner

Specialisms: B2B GTM Leadership

George Drakesmith, Principal

Specialisms: Sales, Marketing, Customer Success

Marnie Norton, Senior Associate

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