UK Country Manager, Dropbox
Head of Enterprise Sales UK, France, Nordics, Africa, Dropbox
Leading Mid Market sales for UK, Ireland and Africa, Dropbox


Figma is a cloud-based design and collaboration tool that enables teams to create, share, and iterate on digital designs in real-time. Its intuitive interface and powerful features have made it a popular choice for product designers, UX/UI designers, and graphic designers. The company’s focus on collaboration and ease of use has made it a popular choice for design teams worldwide. Figma’s customers range from startups to large enterprises and include companies such as Microsoft, Uber, and Dropbox. The company has raised over $300m in VC funding from the likes of Greylock, Andreessen Horowitz and Sequoia. In September 2022, Adobe announced it had entered into a definitive merger agreement to acquire Figma for approximately $20 billion in cash and stock.

Search Background

Figma is a high growth organisation and as a result is constantly expanding its customer base and offerings. To ensure its continued success, the company needed a Director of Account Management EMEA. This individual would be tasked with leading an EMEA based team to maintain and nurture relationships with existing customers. The Director of Account Management EMEA is required to oversee the company’s customer success and account management teams, ensuring that customers receive the support they need to fully utilize the platform. Additionally, as Figma expands its product offerings with new tools and features, the Director of Account Management EMEA needed to be instrumental in driving adoption of these new offerings among existing customers.


Figma needed an individual to be responsible for leading the company’s account management function in EMEA. The ideal candidate needed experience managing large teams in fast-paced, high-growth environments and a deep understanding of SaaS business models. Key requirements for the role included a proven track record of driving customer engagement and retention, as well as the ability to develop and execute effective customer success strategies. It was imperative that this person was a skilled communicator, with the ability to build strong relationships with both customers and internal stakeholders. Additionally, the candidate needed to have experience driving adoption of new products and features among existing customers and a strong understanding of customer needs and pain points in the design and collaboration space. They were required to build a diverse team, create, and foster an environment of belonging in the EMEA offices. Overall, Figma needed a Director of Account Management EMEA who was a strategic thinker and a collaborative leader with a passion for delivering exceptional customer experiences and an agile, dynamic approach.


Erevena successfully placed Siobhan O’Reilly at Figma. With over 13 years of experience in GTM positions, Siobhan was a great fit for the role. Her extensive background in leading sales and account management teams at fast-growing companies such as Meltwater and Dropbox, coupled with her deep understanding of SaaS scaleups, made her the ideal candidate for Figma. After 10 months at Figma, Siobhan was promoted to VP Sales & Regional Manager EMEA following her exceptional start at business.

John Connolly

Talent Director EMEA & JAPAC

We were delighted to partner with Erevena to hire Siobhan O’Reilly and Mihaela Biden into our EMEA business. Ben, George and Marnie’s dedication to understanding our needs and finding candidates that align perfectly with our company culture has enabled us to hire two outstanding leaders. I would not hesitate to work with them again in the future.

Our experts

Ben Davies, Partner

Specialisms: B2B GTM Leadership

George Drakesmith, Principal

Specialisms: Sales, Marketing, Customer Success

Marnie Norton, Senior Associate

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