Samphel Norden Chief Technology Officer, PebblePost

Company

Pebble Post is the leading marketing platform for the Programmatic Direct Mail channel, helping hundreds of brands power profitable growth by engaging people at home with timely, relevant marketing mail that’s fueled by online intent, streamlined for speed, and optimized for performance.

By connecting their first-party data to the Pebble Post Graph, marketers unlock advanced targeting and optimization features on the Pebble Post Platform that make “home” an integral part of their omnichannel strategy, delivering 5-50X Return on Ad Spend throughout the customer lifecycle.

Search Background

Pebble Post’s CEO and CPO, both industry veterans in the adtech market from Google and MediaMath had more than doubled revenues over 2021 for this Series C scale up, backed by GreyCroft and RRE.  It was time to capitalize on that growth by hiring a CTO to evolve their technological moat in sentiment analysis and targeting through their identity graph to continue to offer CMOs a channel with such compelling return on ad spend.

Requirements

We sought a CTO who was both deeply technical, domain relevant and stage commensurate.  The pace at which adtech evolves both in terms of cookie obfuscation and regulatory requirements on personally identifiable data meant there wasn’t time for someone to learn the ropes in role.  Whilst Pebble is a remotely operating team, having someone near HQ in New York was also an added bonus.

Result

Using our exhaustive market mapping methodology, we were able to uncover a CTO who hit on all markers, including culture fit and bringing more diversity to the executive team.